Want to test the user experience of your E-Commerce site? Can visitors easily find your products and make an informed purchase decision? Here are 10 effective user testing examples for your next E-Commerce usability study.
How to user test E-Commerce sites
Online shops are among the most rewarding things to test, as small usability weaknesses can already have a huge impact on the conversion rate of the entire website.
Generally, you should start by testing your checkout process, from the shopping cart to registration, entering address information and selecting payment methods.
Don’t worry, your test participants needn’t actually make a purchase on your site to get usable results. Simply tell them to stop their test on the last page, where your customers normally pay.